"Generate new ideas every day, even though 99% will be garbage!"
Some of what you develop will be actionable, others will not. It's about the process mostly...the process helps develop a culture of change (either within your organization or yourself). Change encourages reflection, introspection, and a valuing of evidence. Most people are afraid of big changes. If this is you, start small, test the water and build your case. Incremental change matters too.